• Pink sweater with "I'm a Luxury ---" across the front.
  • Pink sweater with "Few Can Afford" across the back.
  • Detail of "I'M A LUXURY ---".
  • Detail of "FEW CAN AFFORD".
  • "Gyles & George in partnership with Rowing Blazers" tag.
  • Male model wearing the I'm a Luxury Sweater.
  • Male model wearing the I'm a Luxury Sweater.
  • Male model wearing the I'm a Luxury Sweater.
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Rowing Blazers

Gyles & George x Rowing Blazers Men's "I'm a Luxury" Sweater (PREORDER)

$295.00 USD
$295.00 USD
Sale Sold out
Color
Size

Notes

*DUE TO OVERWHELMING DEMAND, THE MEN'S "I'M A LUXURY" SWEATER IS NOW AVAILABLE FOR PRE-ORDER ONLY. Your sweater will be made (with love) just for you and shipped to you. We are now taking orders for sweaters that will be delivered in April 2021.  Sweaters are made and delivered on a first-come, first-served basis. Because your sweater is being made-to-order just for you, we cannot accommodate cancellations and returns at this time (we will do our best to accommodate exchanges, pending availability). Please keep this in mind when finalizing your order — we hope you understand and apologize for any inconvenience. Most of all, we look forward to sending a sweater your way soon.*

Gyles & George created the original "I'm a Luxury" jumper in the early '80s in a range of colors. One of their sweaters on this design in a soft pink was famously worn by Princess Diana. For the first time since the '90s, this design is back, produced as an official, exclusive collaboration between Gyles & George and Rowing Blazers.

Details

Wool crewneck sweater, made with love in Portugal from the highest quality yarns. (80% wool, 20% nylon).

Size & Fit

This sweater runs large, please order a size down for a true fit.

Provenance

The "I'm a Luxury" jumper was originally created by George Hostler and Gyles Brandreth, and produced in a range of colors. This soft pink colorway was famously worn by Princess Diana on a number of occasions. For the first time since the '90s, this famous Gyles & George design is back, and produced in collaboration with Gyles & George exclusively for Rowing Blazers. Gyles Brandreth -- a writer, entertainer, broadcaster, and sometime Member of British Parliament -- is also a former European Monopoly champion and founder of an award-winning teddy bear museum. In addition to all of these endeavours, he is also well-known throughout Britain for the colourful knitwear he has worn on television for more than forty years. In the early 1980s, he teamed up with George Hostler -- an artist and sculptor turned legendary knitwear designer -- to create a range of unique jumpers featuring bright colours, original designs, witty words, and trompe l’oeil images. Over the years, Gyles and George conjured up scores of individual jumpers – worn by personalities as varied as Elton John and Diana, Princess of Wales – and produced three books featuring their free-spirited and wholly individual patterns.